Sales Augmentation

Your Attractive Heading

Sales Augmentation

We do it WITH you

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Supplement and enhance your existing sales team

Unlock Incremental Revenue with Expert Support

Elevate your team’s capabilities

This unique service offering is designed to supplement and enhance your existing sales team, providing expert support in terms of strategy, structure, demand generation and governance, while allowing you to maintain total control over your selling activities. This engagement model is perfect for companies looking to boost their sales performance without relinquishing control, offering a collaborative approach that combines your internal expertise with our external support.

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Frequently

Asked Questions

What are the main features and benefits of this engagement model?

– Maintain tight control over the sales process.
– Ensure alignment with your brand’s values and messaging.
– Tailor sales strategies to meet specific business requirements.
– Access to specialized knowledge for intricate sales processes.
– Adaptability to address industry-specific challenges.
– Develop a collaborative, long-term relationship with a sales organization.
– Integrate external sales experts as an extension of your internal team.
– Facilitate knowledge sharing from co-sourcing partners to your team.
– Enhance the sales skills and experience of your internal employees.
– Promote continuous learning and professional growth within your organization.

How does the collaboration process work?

We work closely with your leadership team to develop customized sales strategies, improve processes, and provide ongoing support. Our experts act as an extension of your team, ensuring seamless integration and collaboration.
Our goal is to establish long-term partnerships, maximizing returns over the years. We invest in skilling up, research, and building strong relationships with customers and partners. We maintain open communication, keeping you updated on all activities to generate more leads, accelerate sales, and grow your business.
In the initial collaboration stage, we may ask you to join one or two roadshows, where we conduct a series of meetings to understand your offerings in detail and position them effectively. This stage includes initial contact, market assessment, proposal planning, kick-off training sessions, and roadshows. We usually manage the sales process autonomously while maintaining close contact with you for technical support.

How does Sales Augmentation differ from Sales Outsourcing?

Unlike the Sales Outsourcing model where the entire sales process is managed externally, Sales Augmentation integrates external experts to work alongside your team, providing strategic support while you retain control over core selling activities.

What are the costs?

nGülam charges a fixed fee plus commission for its services. The retainer is low, merely covering our skilling up and research requirements. The benefit for nGülam is only realized when specific goals are achieved and business is won. Your costs, both relative and absolute, will always be much lower than if you allocated/hired your own staff or opened your own offices in the relevant markets.

How fast can you be up and running?

nGülam can get up to speed very quickly. Since our inception, we have developed a highly pragmatic and successful market penetration methodology. This methodology, based on extensive local market knowledge, strong networks, and an understanding of corporate cultures, facilitates quick and cost-effective market penetration.

Would we need to commit to a 12-month contract?

No, nGülam offers flexible partnerships that can be terminated at any time by either party with 30 days’ written notice. This flexibility allows you to test the market without making large, direct investments until your business is mature enough, thereby minimizing your risk exposure.

Will your team be able to sell complex solution?

Yes, nGülam has over 25 years of experience in helping software, media and tech companies penetrate new markets. We have worked with vendors offering complex products and services targeting larger businesses and government organizations. Our professionals have extensive experience and a proven track record in this domain.

Who “owns” the customer relationship?

nGülam initiates contacts, nurtures relationships, and manages the sales process. However, the customer contract is always signed directly between your organization and the client.

Which parts of the sales process does the service cover?

The service can cover as much or as little of the sales process as required, including strategy development, lead generation, sales structure enhancement, performance management, and more, tailored to your specific needs.

How is sales reporting handled?

We utilize your existing CRM system for all sales reporting, ensuring that all data and insights are immediately available to you and integrated into your current processes.

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What

We Do

Sales as a Service

Your Global Expansion Partner

Navigate international markets, secure high-value deals, and achieve sustained growth in the tech, media, and telecom sectors across Europe, North America and Emerging Markets.

Alliance Navigator

Your Compass for High-Value Collaborations

Establish high-value partnerships and access strategic opportunities with minimal investment. Leverage our extensive network to develop distribution channels.

GTM Strategy

Unleash Your Business Potential with a Full Go-to-Market Strategy

Whether you’re a Fortune 500 company planning to expand into new markets or an early-stage startup preparing to bring your first product to market, we acts as your strategic advisor and implementation partner.